Dylan Cherry
Director
Dylan Cherry founded Outlook Orange in 2009 with a vision for developing businesses through strategic and creative insight, offering brands a new perspective for the propulsion of growth.
Dylan started his career at ITI in the realm of brand development and design, working alongside renowned international and local brands such as Woolworths, Pick ‘n Pay, B&Q (UK), The Warehouse (New Zealand), Land Rover, and Plascon, to name a few.
Three years after starting Outlook Orange, Dylan was approached by the Mr Price Group to spearhead the launch of their e-commerce division for apparel. As head of digital marketing for apparel Dylan worked closely with a team of marketers as they took Mr. Price into the world of e-commerce.
He then completed his executive MBA at UCT’s Graduate School of Business and shifted into a new role as Head of Marketing for The Mr Price Sport division, a post he has held for the past three years.
After ten years of working with the Mr Price Group Dylan rejoined the Outlook Orange team with the goal to take the business to the next level, focussing on lifestyle trends as well as agile business and growth strategy within the digital and e-commerce space.