Amy Mitchell


Project Manager

A true Vega prodigy and big-picture thinker, Amy completed her undergraduate in Copywriting followed by a season in the creative industry working with retail brands. She then returned to Vega to complete her Honours in Strategic Brand Leadership. Her passion for brands led her to lecture, and she then lectured at Vega for nine years, teaching subjects including Innovation, Brand Communication, Brand Strategy and Marketing, and Digital Brand Building. Amy has a deep insight into brands' power and can steer them expertly toward their greater purpose. She sees brands as platforms for change - with the ability to fix entire systems and not just problems.