Outlook Orange Team Expansion Announcement…
…and what this means for your brand.
It certainly is a new season for Outlook Orange as we announce the addition of our new Director.
Marketing is a multi-faceted art. Ever more so in the digital age. Outlook Orange is taking a firm foothold as a leader in digital brand strategy and believes it has the edge by actively staying on top of digital trends and garnering invaluable experience and insight.
Enter Dylan Cherry (or should we say, re-enter).
Dylan founded Outlook Orange in 2009 with a vision for developing businesses through strategic and creative insight, offering brands a new perspective for the propulsion of growth.
Dylan started his career at ITI in the realm of brand development and design, working alongside renowned international and local brands.
Three years after starting Outlook Orange, Dylan was approached by the Mr Price Group to spearhead the launch of their e-commerce division for apparel. As head of digital marketing for apparel, Dylan worked closely with a team of marketers as they took Mr Price into the world of e-commerce.
He then completed his executive MBA at UCT’s Graduate School of Business and shifted into a new role as Head of Marketing for the Mr Price Sport division, a position he has held for the past three years.
After ten years of working with the Mr Price Group, he has rejoined the Outlook Orange team with the goal of taking the business to the next level, focussing on lifestyle trends as well as agile business and growth strategy within the digital space.
Outlook Orange is galvanising towards greatness. We stand strong in our focus on creating brand experiences that are meaningful and we know that to actively drive growth in the ever-competitive digital space, we need to equip clients with considered directional strategies.
Alongside Bonita and the powerhouse team she has built, Dylan’s invaluable input will further enable Outlook Orange to directionally propel their clients into an effective and quantifiable digital presence.
