Our Work With Bathroom Architects
Bathroom Architects is the brainchild of South Africa’s most esteemed bathroom specialists. A brand that pairs an established knowledge of the bathroom industry with a cutting edge approach to bathroom specification solutions for architects, interior designers, developers and plumbers.
Year:
2019 - Present
Services Provided:
Brand Strategy & Positioning
Visual Identity
The Challenge
We were tasked with creating a brand identity that would embody and convey Bathroom Architects’ brand attributes of trust, innovation and passion. Together with the Bathroom Architects team, we began conceptualising a logo design that would speak to their artisanal and relational approach to business, as well as their attention to detail.
The Solution
For the logo, we chose to take a refined approach, focusing on creating a truly artisanal feel. Drawing from inspiration garnered from working drawings, combined with the ripple effect pattern created when an object drops in water, we came up with a logo that represents the partnership that develops between the client (the bathroom specialists) and architects (the structural specialists). This partnership approach drives projects with purpose.
Like the working drawings that inspired it, this logo is graphical and perfectly dimensioned. The rounded elements of the lower case ‘b’ and ‘a’ are based on the ripple effect of water which symbolises both working with waterworks, as well as the journey one goes on when they choose to work with Bathroom Architects.
