Waka Energy Drink™

A start-up with energy, Waka Energy Drink™ is a new local energy drink to the South African Market - a unique blend of natural energy that inspires the essence of movement and captures the spirit of momentum.

Year:
2023

Services Provided:
Brand DNA
Brand Presentation
Brand Identity Development
Digital Marketing

The Challenge

The brief was to create a vibrant new brand identity for a product that would compete on a local scale in a market saturated by imports, creating a brand that is both authentically African with the potential to become internationally recognised. Capturing African energy and inspiring movement for a value brand offering to tap into the young adult market.

Our goals were:

1. Develop the brand DNA and Vision. 

2. Develop a vibrant Brand Identity - Logo and iconography.

3. Create a coherent brand message and meaning. 

4. Give guidance to marketing and brand culture ensuring both internal and external marketing benefits. 

5. To ensure brand consistency by carefully clarifying the brand position in the hearts and minds of the target market.

The Solution

Through the brand development process, we developed a Brand Identity that would stand out on shelves and in minds while capturing youthful African energy. Through crafted messaging and campaign lines, we were able to build a lifestyle association with the product.