OUTLOOK ORANGE

CREATIVE BUSINESS DEVELOPMENT

OUTLOOK ORANGE

CREATIVE BUSINESS DEVELOPMENT

OBSERVE.

CREATE.

COMMUNICATE.

THROUGH THE POWER OF OBSERVATION WE CREATE AND MARKET NOTABLE BRANDS

OUTLOOK ORANGE

CREATIVE BUSINESS DEVELOPMENT

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WHO WE ARE

Inspired by the future and dedicated to success, Outlook Orange was built in 2009 as a creative business development service. We observe businesses; create new meanings based on relevant insights and assist in communicating this vision and innovation to the world. Our compass is strategy.

We believe, quite simply, that a business’s master plan should dictate its future success. This master plan is what we dedicate ourselves to creating. Outlook Orange is not just another agency but a strategic partner on your business’s journey to success.

LETS TALK PLAY h

A new perspective. a new reason to believe

WHAT WE DO

i j BRAND DEVELOPMENT

i j BRAND POSITIONING

i j GRAPHIC DESIGN

i j PRINT AND DIGITAL MEDIA

i j CONTENT AND CONVERSATION

i j COPY WRITING

CLIENTS

We have worked with an array of clients across a variety of sectors. Here are some of them:

SHOWCASE

Here are examples of recent projects, we are proud to have worked with these great brands

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THANDANA

OUR GOAL

To develop a competitive edge in a highly saturated market.

THE BRIEF

To reposition the brand while maintaining its strong founding values. We strategised, re-designed and differentiated Thandana as an exclusive fashion brand that designs and manufactures handmade leather bags in South Africa.

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NUVO

OUR MISSION

With an outdated brand identity and marketing strategy, our client was not showcasing their advanced technology and innovative methodology in the eyes of their target market. Our mission was to align who they are with their identity and marketing plan.

OUR GOAL

To discover the core ideology and meaning behind the brand, which resulted in a re-launch as NUVO Rubber.

THE RESULT

We created a brand poised for the global market, distinct from the rest. NUVO was awarded “best presented company” at the 2015 IOM3 conference, a major industry gathering.

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Thrive

OUR GOAL

It was our goal to re-position the previous National Road Pharmacy from being a traditional, allopathic dispensary to a centre of care, with a complete wellness offering.

OUR MISSION

To strategically cast vision on the future, always ensuring that there was a brand meaning and purpose which would set the business apart.

THE RESULT

We re-named and re-branded the business, transforming the colour palette from being tired, ‘bold and dark’ to ‘light, fresh and inviting’.

A new store was designed to eliminate the previous clutter, make space for a juice bar and reinvent the clinic space.

A multifaceted print and digital marketing and communication strategy was introduced and implemented.

The result is an aesthetically appealing brand and store which resonates with the needs and desires of the community at hand.

LET'S TALK

We hope we have inspired you with our thinking and our work. There’s a lot more where that came from and we’d love to connect with you about a new perspective for your brand.

    DIRECTIONS
  • Bellevue Campus, Block D, Bellvue Road, Kloof

CONTACT US

 

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