Face Value
Creating connection and keeping front of mind with your audience.
Social media has highlighted the importance of face value.
Specifically – your face.
People engage and connect with people and can begin to wholly trust your brand when they see a face behind it.
The rise in brand personalities is shaping up to be one of 2022’s most impactful trends on social media. Your following should all be about community and conversation.
That may mean you need to actively show up on your social media stories, bring your personal voice to your captions or get creative with your video content. Consumers respond well to a more informal and conversational feed, rather than something that is more obviously curated.
This allows your audience to connect with you on a deeper level, enabling you to build a stronger sense of community and encourages engagement.
This can be organically crafted or campaign driven. In our social content for Meridian Group, together we created their Legend Campaign - a personal showcase of the valued employees of Meridian.
Through this ongoing campaign, an authentic connection is made with the brand through its people. Showing face ultimately allows for greater understanding of who your brand is and what you stand for.
