Consumer behaviour gets radical
The way we shop, sell and ship is changing. There has been a radical change in consumer behaviour.
People are more willing than ever to buy from brands that resonate with them because of geography, company values, or sustainability.
According to the Shopify eCommerce Market Credibility Study in 2021, consumers are 4x more likely to purchase from a company with strong values and 77% are concerned about the environmental impact of the products they buy.
While consumers are returning to in-person shopping, social commerce sales are predicted to triple by 2025.
The bad news - shortages in supply chains, resources and staff will stay a big part of 2022. The good news - for the right brand, consumers are willing to spend more and be more accepting of slower shipping times. Reframe your perspective and look at obstacles as opportunities.
Our client NUVO® has been particularly hard hit by supply chain issues from 2021. However, upheld by their values to advance, exceed and innovate, they have successfully met these challenges by focusing on their local production as a leader in the rubber compounding industry. This position is solidified by their stance on meaningful sustainability and working towards innovation in South Africa’s manufacturing industry.
By aligning brand messaging with how the client is adapting and innovating, we are able to authentically solidify for their customers what their products ultimately stand for.
This is the year to differentiate and diversify - compete on brand proposition and allow price to show up according to your value proposition. Consumers are looking to support brands that stand for something and whose values align with their personal beliefs.
Our client NUVO® has been particularly hard hit by supply chain issues from 2021. However, upheld by their values to advance, exceed and innovate, they have successfully met these challenges by focusing on their local production as a leader in the rubber compounding industry. This position is solidified by their stance on meaningful sustainability and working towards innovation in South Africa’s manufacturing industry.
By aligning brand messaging with how the client is adapting and innovating, we are able to authentically solidify for their customers what their products ultimately stand for.
This is the year to differentiate and diversify - compete on brand proposition and allow price to show up according to your value proposition. Consumers are looking to support brands that stand for something and whose values align with their personal beliefs.
