Our Work With Liza Clifford
Liza Clifford is a professional bra fitting studio, passionate about educating and empowering women in South Africa to make better decisions about their bras by discovering their perfect fit.
Year:
2019 – Present
Services Provided:
Brand Strategy & Positioning
Communications
Visual Identity
E-commerce Website Design & Development
Videography & Photography
Google Search Campaigns
Social Media Advertising
The Challenge
The challenge was to visually portray the essence of the brand and to create a fresh brand identity that speaks into the future of Liza Clifford’s endeavours.
The Solution
During the brand vision building workshop, we uncovered Liza Clifford’s ‘why’, which is to assess, fit and educate women across South Africa so that they may “put on courage” to be authentically and unashamedly themselves.
We began to develop the brand identity by addressing several elements. For the typography, we used Americana, an elegant serif typeface that alludes to the loving, inspirational feel of the brand. In addition, the unique Liza Clifford brand color palette includes an array of vibrant and warm tones that range from blush pink to shades of purple, green, and grey.
With a beautiful visual identity in place, we then designed the Liza Clifford packaging elements, signage, and marketing collateral.
E-commerce
Digital transformation was a core focus of ours and we worked tirelessly to establish Liza’s new online store.
On an ongoing basis, we work to drive sales to Liza’s online store through Google search marketing campaigns, as well as highly targeted social media advertising campaigns.
