Our Work With
FUTURELIFE®
FUTURELIFE® believes that smart nutrition can lead to healthier, happier lives. It began in 2007 as a social project to improve the lives of malnourished and disadvantaged people in sub-Saharan Africa. The core of the product was low cost, convenient nutrition.
CEO Paul Saad, gathered a team of food scientists and technologists, medical professionals and dieticians to create a smart food product that was instant, great tasting, nutritionally balanced and could be mixed with water.
When Paul approached Dylan in 2008, FUTURELIFE® was a start-up porridge being sold successfully by the bag at supermarkets, on the verge of positioning itself in the nutrition market with added MODUCARE and vitamins. The idea was to position it as a Smart food family cereal in the health space.
Year:
2008 - 2011
Services Provided:
Branding
Packaging Design
Point of Sale Design
Dietician Leaflets
Trade Presenter
Event Collateral & Activations
Brand Collateral
Website design and development
Social media content
Working with influencers
TV advertising
The Challenge
We were tasked with helping develop and launch the FUTURELIFE® range of Smart food cereals and take the brand to the market. As a start-up brand, the challenge was to build brand architecture and positioning from scratch as a unique future food with an elevated presence in the shopping aisle. The brand was in need of a thorough marketing and brand development strategy.
The Solution
Our work began with the Vision and DNA strategy process to unpack and cement the brand positioning. We honed in on the health and convenience benefits of the product and positioned our strategy in the vitamin space - centred on safe, smart nutrition for the whole family (free from allergens). We executed brand development, marketing and advertising campaigns.
